True 3-way center channel delivers crystal clear and natural sounding dialogue and vocals with an expansive soundstage, stunning dynamics and excellent dispersion for a convincing home theater surround sound experience.
It's rare, if not impossible to find a true 3-way center channel speaker at even close to what the Prime Center costs. Leveraging design elements and technology from the SVS Ultra Center, the Prime Center speaker features premium drivers and crossover components and sophisticated engineering that put it in a class by itself when compared to other center speakers in its class.
Center channel speakers are often considered the most underrated speakers in a home theater because they handle so much of the content yet are designed as afterthoughts by many audio brands. The SVS Prime Center accepts no compromises and anchors the front soundstage of a 5.1 home theater surround sound system or other set-ups with precision and power that complements even the most high-end multi-channel systems.
Well-equipped to play the most important role in a surround sound home theater, every aspect of the Prime Center speaker was designed for sonic excellence. From the premium grade drivers and sophisticated SoundMatch three-way crossover to the extra-thick baffle, internal bracing, and FEA optimized tweeter diffuser, the Prime Center channel speaker’s design and engineering features drive its performance into uncharted territory for a center channel speaker at its price.
Since center channel speakers handle a large percentage of the audio content, including dialogue and vocals, and much of that sound falls within the mid-range, SVS engineered an incredibly light and rigid polypropylene cone for the Prime Center speaker’s mid-range driver to provide a flat frequency response and to generate the SPL necessary for stunning in-room dynamics and an expansive front soundstage. The mid-range driver is also housed in its own sub-enclosure within the cabinet to ensure there’s no modulation from the robust woofers.
The 1-inch aluminum dome tweeter is light, efficient, and rigid, playing crystal clear at high volumes for a sense of utter transparency, while offering an ‘airy’ presentation and incredibly unveiled highs so female vocals and dialogue always sound crisp, smooth and clear. The potent 5.25-inch woofers are built on an all-new cast ABS-fiberglass composite basket for precise component alignment and an inert frame without resonances or added harmonics. The light and rigid cone material render a flat frequency response and deliver deep and authoritative low frequency playback. For optimized bass extension the cabinet is rear ported and optimally tuned for dual woofers.
Providing the perfectly balanced voicing for the Prime Center speaker is a proprietary SVS SoundMatch crossover that sports premium-grade capacitors, air-core inductors, and heavy-trace printed circuit boards. This combination of high-quality components yields lower distortion, tighter tolerances and all around better sound for the critical, dialogue and action-focused front soundstage. The 3-way crossover is uniquely tuned so each driver blends perfectly with each other while offering excellent on and off-axis response and pinpoint spatial imaging for the most convincing audio experience possible.
Tapered edges on the Prime Center speaker’s front baffle, known as chamfers, minimize edge diffraction for clear and precise soundstaging. The cabinet’s presence is substantial but it does not take over a room visually and offers a modern industrial feel with acoustic enhancements like shorting rings and a tweeter diffuser. All of these advancements are packed into an attractively styled cabinet available in stunning piano gloss black or premium black ash finish.
Our FREE UK delivery applies to all orders over £250, if your order is under this value we charge a flat rate of £10, regardless of size or UK location. In some cases or areas delivery may be on a 2-3 days service, we will contact you if this is the case to confirm you are still happy for us to process your order.
An 'In-Stock' Item or Order will be shipped from either our stock holding or from our suppliers stock, in most cases we will use DPD, as they offer one of the best services available and are able to keep you up to date with an expected deliver time, usually a 1Hr window. To receive these updates you will need to provide us with your email and mobile number. We also recommend you download their app for regular delivery notifications.
We do not take any payment from you until we have confirmed your order as available and ready to be packed & shipped.
Orders placed before 12pm, Monday to Friday,will be shipped the same day, on a 24Hr service.
Orders placed after 12pm will be processed by 12pm following working day, but we will make every effort to get it moving sooner.
Shipping services are based on working, business days (Mon – Fri, Excluding Bank Holidays), Orders placed on a Friday will not arrive until Monday unless we arrange a paid-for, weekend service for you.
All deliveries will be to your registered card address and will be a signed for service. If the item cannot be signed for we instruct our couriers not to leave the order. This protects both you and us from orders that go missing.
Where an order cannot be shipped on a 24Hr service, due to size or weight, or because of stock supply, we will contact you to discuss the process and agree a solution.
We confirm when your order has shipped by e-mail, and then with a separate e-mail to confirm tracking details by 10am the following day. If you have not received these details by 10:00am, please check your e-mail "junk" folder before you contact us to confirm details.
Download the DPD Delivery Tracking App for iOS and Android.
We want you to be completely happy with your purchase from the American Audio Company. We are sure that through reading our website (as well as other) and calling on our expertise where needed, you will create an order you will be really happy with.
But we do understand that your needs or the requirements of your system may change, this is why our unique 45day Policy makes returning a product you have purchased from us quick and easy.
When your order is delivered, please check your purchase thoroughly and as soon as possible, you must advise us of any discrepancies, missing components or damage within 3 business days of delivery. Any such claims after this cut off cannot be rectified.
When unpacking & checking your order, please take care to maintain its condition and all of its packaging, including any accessories, operating & installation manuals. We want you to be completely confident in the products your receive from us and to be 100% satisfied with it, please DO NOT install or configure any part of your order unless you are completely happy with it all. Set Up or Installation could affect the performance or restock condition of your order.
If you no longer wish to keep a product, you can arrange to return it to us within 45 days of its delivery, subject to the following policy:
Within 14days* : We will refund, exchange or credit your American Audio account with the full purchase value of the item or items returned, according to your requirements.
Between 15 & 28days** : We will exchange and / or credit your American Audio account with the full purchase value of the item or items returned.
Between 29 & 45days*** : We will credit your American Audio account with a maximum of 70% of the purchase value of the item or items returned.
To return items, you must request a RMA authorisation & reference number from American Audio Co, using firstname.lastname@example.org. Hopefully we will have spoken to you before this to try to rectify any issues and this should make the process easier. Items must arrive with us within 7 working days of the RMA Issue, unless agreed by us in writing (email only)
* 14 Day Refunds will be credited within 7 business days of us receiving & testing the product, We will only use the original method of payment.
** Any of your items returned within 28days can be exchanged for another from our store, of equal value or higher. If higher you will be asked to pay the difference before we arrange shipment. If lower we will issue a credit note for any outstanding balance that you can spend in our store at a later date.
*** Items returned to us between 29 and 45 days from the date of delivery will be subject to a minumum of a 30% restocking fee, dependent on its completeness and condition at point of return. This will be deducted from the original item value and raised as a credit note issued to your account.
The only cost to you will be the insured postage costs that you will incur in returning the product to us. We strongly advise you to return any item to us using the full insured value.
Please note that our unique 45 day returns policy applies only to transactions where you are an EU Retail Consumer. Transactions that are to EU Business orders (trade sales), and all customer orders from outside of the EU, are non-returnable and non-refundable unless otherwise agreed in advance.
In the unlikely event that you wish to return a product because of an error on our part or because it has been received damaged / defective at point of delivery, We will discuss the options with you for exchange, credit or upgrade! and arrange a collection by our couriers or agent. We will confirm with you the full details before any pickup occurs and items must be returned to us in their original packaging and with all their accessories and manuals. You must still notify us within 3 Business Days of Delivery and we will start the returns process from there.
Products that fail due to a manufacturing fault within 28 days, from the day of delivery, will be exchanged for the same make and model where possible. We will ask you to arrange the return of the faulty item to us for testing before the replacement item is shipped. Initially this will be at your cost, however, if the item is faulty we will agree, arrange your replacement and credit you or your account with the shipping cost (proof of cost required). We check and test all items returned as damaged or defective. In the event the item is NFF (No Fault Found), we reserve the right to return the original item to you and refuse to refund the postage costs you incur in shipping it to us.
Products that fail due to a manufacturing fault on the 29th day or more from the day of delivery (but still within the product’s guarantee period) will be repaired or replaced at our discretion. The only cost to you will be the insured shipping costs that you will incur in returning the product to us. In all cases we strongly advise you to return any item to us using the full insured value.
Ultimately, if you wish to return a product purchased from us we would like to talk to you first. After that, initiating the return process will be done using a completed RRA form which we will send to you with much of the info needed already completed. We will ask you to complete any outstanding information, signing it to confirm you understand the process identified here and any of your liabilities, and then email it back to us within 3 Business Days of issue. We will then reply to you by email as soon as possible to advise you of a returns identification number (so we can identify the returned package) and confirm any other return details you may need.
Products should arrive back with us within 7 days of us providing a returns identification number and instructions or further costs may be incured.
For any items returned under our Returns Policy that are received back below their originally supplied condition, we reserve the right to return them to you, or to charge a degradation fee. We therefore ask that you ensure any items are complete and cartons are suitably protected from additional damage as best you can.